Social Media Ideas for Architects
AEC content ideas to boost your firm's social media presence
Discover proven strategies to showcase work, build authority, and generate leads - without the constant content creation burden.
You’ll get: practical tips, a social media calendar for architects, and reference lists of key AEC events and awards.
Social Media Posting Tips + Social Media Calendar + AEC Awards & Events Lists
What Should Architects Post on Social Media?
Social media has become essential for architecture and construction professionals. The most effective approach meets your audience on the channels where they're already engaged - rather than forcing a presence everywhere.
Your choice of platform depends on your specific niche and where your target audience operates. Whether you focus on professional networks like LinkedIn or visual platforms such as Instagram, Pinterest and TikTok, architects and construction professionals can leverage social media marketing to showcase completed work, establish authority, and create genuine business opportunities and partnerships.
Learn more about digital marketing for architects.
Challenges with Generating Social Media Ideas
Social media strategy presents a genuine challenge for architectural firms. Creating consistent, purposeful content requires clarity on what resonates with your audience - and which platforms deserve your attention.
Understanding what drives real impact in digital marketing becomes critical. At Beauxhaus, we've spent years building relevant content strategies and delivering measurable online growth for architecture and design firms. Our residential architecture case study demonstrates this approach: we helped a practice specialising in self-builds, home extensions and eco houses achieve a 125% increase in organic search growth and 665% surge in Facebook interactions.
Specifically for architects and AEC firms, this guide explores social media ideas and approaches to develop your social media pages and build genuine authority in your sector. You can also learn more about navigating social media succesfully in our blog: Why Professional Firms Flounder on Social Media.
Resources for Social Media Users in AEC
Timing shapes content strategy. Below, you'll find a calendar of key dates throughout the year—useful anchors for your AEC firm's social media schedule. We've also compiled a list of significant AEC awards and industry events worth noting.
These resources help you create relevant, engaging content that builds a meaningful social media following. More importantly, they position you to convert social media engagement into client relationships.
But let's focus on the specifics. Here are practical approaches to social media content for architecture and construction firms seeking genuine online growth and stronger engagement with prospects and existing clients.
5 Social Media Tips for Architects
Whether you're establishing multiple accounts or beginning with a single platform, these approaches help you connect with your target audience and build a meaningful following:
Behind the Scenes: Share your design process through photos and videos of your team at work, or clients inhabiting completed spaces. This humanises your practice and demonstrates methodology.
Tips and Tricks: Offer practical advice for homeowners and businesses on improving their homes and offices. Positioning yourself as a source of expertise builds authority in your sector.
News and Updates: Keep followers informed of your latest projects, awards, and events. Consistency signals an active, thriving practice.
Testimonials: Feature user-generated content and positive reviews from past clients. This demonstrates proven outcomes and builds credibility with prospects.
Business Insights: Share what differentiates your practice - recent client feedback, common misconceptions about architecture, and relevant industry developments. This positions you as a thought leader.
Case Studies & Results: Share specific outcomes from your projects. For example, we helped a residential architecture practice transform their digital presence, achieving top search rankings and significantly above-average engagement rates through strategic social media management.
Social Media Calendar for Architects
Social media marketing has become essential for architecture and construction firms seeking to build authority, showcase work, and reach new clients. The challenge lies in identifying relevant, timely content.
Our social media calendar addresses this. Designed for architectural professionals, it highlights important occasions throughout the year - from National Technology Day to Women in Construction Week - providing structure and inspiration for your posting strategy.
With planned content anchors, your firm can maintain consistent, engaging social media accounts whilst freeing capacity to focus on what matters most: designing and delivering exceptional spaces. Take the guesswork out of your strategy and build a stronger online presence.
Too Busy Designing to Manage All of This?
We implement these strategies for architecture firms without the time investment. Our done-for-you social media service handles content creation, posting schedules, and engagement - so you can focus on creating the spaces your clients love.
Book a social media audit and planning session with our team.
A Calendar of Dates to Inspire Your Architecture Firm's Social Posts:
January
World Introvert Day - 2nd January: #WorldIntrovertDay
National Technology Day - 6th January (US): #NationalTechnologyDay
International Reducing CO2 Emissions Day - 28th January: #ReducingCO2EmissionsDay
February
Groundhog Day - 2nd February: US: #GroundhogDay
Inventor's Day - 11th February: #NationalInventorsDay
International Day of Women and Girls in Science - 11th February: #WomenInScience
National Engineers Week: 18th-24th Feb 2024 - US: #EngineersWeek
March
Women in Construction Week: 4th March - 10th March 2024: #WomeninConstructionWeek
International Women's Day - March 8th: #InternationalWomensDay: #IWD(Year)
World Plumbing Day - 11th March: #PlumbingDay #WorldPlumbingDay
International Colour Day - 21st March: #ICD
April
World Landscape Architecture Month - April: #WLAM
World Creativity and Innovation Day - 21st April: #IAmCreative #WCID
Earth Day - 22nd April: #EarthDay
National Richter Scale Day - 26th April: #RichterScaleDay
World Design Day - 27th April: #WorldDesignDay
World Day for Safety and Health at Work - 28th April: #WorldDayForSafetyAndHealthAtWork
May
National Clean Air Month - May: US: #CleanAirMatters
National Technology Day - 11th May: India: #TechnologyDay
Love A Tree Day: 16th May - #LoveATreeDay
World Environment Day - June 5th: #WorldEnvironmentDay
June
World Environment Day - 5th June #WorldEnvironmentDay #GenerationRestoration
World Green Roof Day - 6th June: #WorldGreenRoofDay #GreenRoofDay
Clean Air Day: 15th June - UK: #CleanAirDay
International Women in Engineering Day - 23rd June: #WomenInEngineeringDay
World Industrial Design Day - 29th June: #IndustrialDesignDay #WorldIndustrialDesignDay
July
National Mechanical Pencil Day - 5th July: #MechanicalPencilDay
World Listening Day - 18th: #WorldListeningDay
August
Skyscraper Appreciation Day - 10th August: #SkyscraperAppreciationDay
World Photography Day - 19th August: #WorldPhotographyDay
September
World Skyscraper Day - 3rd September: #SkyscraperDay
World Engineer Day - 15th September: #worldengineeringday
World Ozone Day - 16th September: #OzoneDay
October
World Architecture Day - First Monday of October: #ArchitectureDay #WorldArchitectureDay
U.S. National Color Day - 22nd October: US: #ColorDay: #NationalColorDay
November
STEM/STEAM Day - 8th November: #STEMDay #STEAMDay
Fibonacci Day - 23rd November: #FibonacciDay
December
World Soil Day - 5th December: #SoilDay #WorldSoilDay
Nobel Prize Day - 10th December: #NobelPrizeDay
Quarterly
Get To Know Your Customers Day - 3rd Thursday of each quarter: #GetToKnowYourCustomersDay
Architecture and Construction Events and Conferences
Change is accelerating in construction. Firms increasingly adopt new technologies and methodologies to address pressing challenges - environmental impact, skills gaps, and evolving client expectations. For architects and AEC professionals, staying current with industry advancements has become essential.
Industry conferences and events offer obvious value: learning and networking with peers. But there's additional impact available. When architects share knowledge and experiences on social media, they do more than showcase expertise - they contribute to broader industry progress.
Social media extends the value of attendance. Discussions that begin at conferences continue online, reaching audiences beyond the event itself. Posts about new learnings, emerging methodologies, and industry insights spread ideas more widely and create ongoing dialogue.
By documenting and sharing what you discover, you position your practice as a thought leader whilst contributing to meaningful industry advancement. This benefits both your firm and the sector as a whole.
Architecture and Construction Events
Note: if your AEC event is not currently listed and you would like it added, please contact us.
January
Homebuilding and Renovating Show - Farnborough, UK
International Conference on Architecture, Structure and Civil Engineering - London, UK
February
Advancing Prefab - Denver, US
International Builders' Show - Las Vegas, US
March
ARCHITECT@WORK - London, UK
Futurebuild - London, UK
MIPIM - Cannes, France
New York Build Expo - New York City, US
April
BIM World - Paris, France
MHI Congress and Expo - Las Vegas, US
Industrialised Construction Conference - London
May
Construction Week - London, UK
Digital Construction Week - London, UK
Groundbreaking Women in Construction Conference - San Francisco, US
Offsite Construction Show - London, UK
June
AIA Conference on Architecture - Washington DC, US
Construction Trade Show - Bristol, UK
ENR Future Tech - San Francisco, US
London Festival of Architecture - London, UK
July
Advancing Construction Decarbonization - Denver, US
Homebuilding and Renovating Show - Esher, UK
UIA World Congress of Architects - Copenhagen, Denmark
August
Los Angeles Architecture and Design Summit - Los Angeles, US
September
Greenbuild International Conference + Expo - Washington DC, US
Groundbreak by Procore - Chicago, US
London Design Festival - London, UK
October
LCI Congress - Detroit, MI/ San Diego, CA/ Arlington, TX
UK Construction Week - Birmingham, UK
November
Autodesk University - Las Vegas, NV
BIM World - Munich, Germany
London Build Expo - London, UK
December
The Buildings Show (TBD) - Toronto, Canada
International Conference on Tunnel Construction and Engineering - London, UK
Various Months According to Location
Zak World of Façades - Various, International
Architecture Awards
Showcase Your Architectural Accomplishments on Social Media
Architectural recognition takes many forms. Award nominations and wins validate expertise and differentiate your practice in a competitive field.
Sharing these achievements on social media offers measurable value. Below, we explore how to leverage award recognition strategically, plus provide a comprehensive list of AEC awards worth considering.
Use Social Media to Demonstrate Expertise
Awards showcase capability, but social media allows you to articulate why your work matters. Share specific accomplishments: the sustainability credentials of your materials, the innovative thinking driving your designs, or your distinctive approach to spatial problem-solving. These details build credibility and inspire confidence in your practice.
Build Meaningful Relationships with Industry Peers
Award recognition opens doors for collaboration and positions you within important industry conversations. Use social media as a networking tool to connect with architects, designers, other AEC professionals - and acknowledge those who contributed to your success. Showcasing your network and team demonstrates the calibre of talent surrounding your practice.
Keep Your Practice Visible
Award wins and shortlists demonstrate an active, thriving practice. Use these moments to inform clients and stakeholders of your recent accomplishments and maintain visibility amongst prospects. Feature complementary projects alongside your award entry to build a fuller picture of your capabilities.
Amplify Your Online Impact
Social media enables you to generate genuine interest in your work, attract new clients, and build relationships across the AEC sector. Award recognition, shared strategically, becomes a powerful positioning tool.
Below you'll find key awards in the AEC space worth considering for your practice. For tailored advice on leveraging award recognition within your broader social media strategy, contact us today.
US Architecture Awards
American Academy of Arts and Letters Architecture Award
American Architecture Awards
American Institue of Architects: AIA Firm Award
American Institute of Architects: AIA Gold Medal
American Institute of Architects: New York Design Awards
American Society of Landscape Architects
Architect Magazine R+D Awards
Associated Builders and Contractors: National Excellence in Construction Awards
Cooper Hewitt National Design Awards
International Property Awards (USA)
National Association of Women in Construction (NAWIC) Awards
The Pritzker Architecture Prize
Progressive Architecture Awards
Urban Land Institute: ULI Americas Award for Excellence
UK Architecture Awards
AJ Retrofit Awards UK
AJ Small Projects Awards
Architects' Journal: AJ Architecture Awards
Architects' Journal: AJ100 Awards
Building Controls Industry Association BCIA Awards
CIBSE Building Performance Awards
Constructing Excellence Awards UK
Construction News Awards
Digital Construction Awards
Institution of Civil Engineers ICE Awards
Institute of Engineering and Technology IET Excellence and Innovation Awards
New Civil Engineer: TechFest Awards
New London Architecture: New London Awards
RIAS Awards
RIBA Client of the Year
RIBA Reinvention Award
RIBA Stirling Prize
Royal Academy of Engineering Awards
Stephen Lawrence Prize
Scottish Home Awards
The Unlock Net Zero Live Awards
International Architecture Awards
ADC International Architecture and Design Awards
Aga Khan Award for Architecture
American Society of Architectural Illustrators: Architecture in Perspective Competition
ArchDaily Building of the Year Awards
Architects' Journal W Award
ArchFrame Design Awards
Architecture and Design Collection Awards
The Architecture Community World Design Awards
Architecture Masterprize Architecture Awards
The Architectural Review AR New into Old Awards
The Architectural Review Emerging Architecture Awards
The Architizer A+ Awards
Australian Institute of Architects
Autodesk Design & Make Awards
BREEAM Awards
British Construction Industry Awards (BCIA)
Built Design Awards
The Chicago Athenaeum Museum of Architecture and Design Awards
DEWAN Award For Architecture
Dezeen Awards
The European Centre: European Prize for Architecture
FX International Interior Design Awards
Going Digital Awards in Infrastructure
Global Future Design Awards
Houzee Awards
The INSIDE Awards
INT Interior Design Awards
The International Architecture and Design Awards
The ITA Tunneling Awards
Loop Design Awards
MIPIM Awards
Offsite Construction Awards
Outstanding Building of the Year (TOBY) International Awards
PCBC Gold Nugget Awards
RIBA International Awards
RIBAJ Rising Stars
Royal Institute of Chartered Surveyors: RICS Awards
The SFE Facade Design and Engineering Awards
The Steelie Awards
The Structural Awards
The Tall Buildings Awards
Transparent Construction Awards
Urban Design & Architecture Design Awards
UK Passivhaus Awards
WA Awards World Architecture
WAN Awards
WAN Female Frontier Awards
World Architecture Festival Awards
Women in Construction and Engineering: WICE Awards
World Demolition Awards
World Interiors News Win Awards
Moving Ahead with Social Media Marketing for AEC
Consistent, valuable content on social media has become essential for architects seeking to engage meaningfully with prospects and clients. As social platforms become primary sources of information and decision-making, establishing a purposeful brand presence has shifted from optional to necessary.
The resources we've shared - our AEC awards and events lists, ready-to-go social media calendar, and the strategies outlined above - provide a foundation for building genuine online authority. Strong social presence drives measurable results: increased brand visibility, sustained engagement, and qualified leads.
Social media strategy requires genuine commitment. Success depends on consistency, patience, and sustained effort over time. The firms that remain visible and relevant are those that treat social media as an integral part of their marketing discipline, not a tactical afterthought.
Ready to Accelerate Your Impact?
If you'd like support building a social media strategy tailored to your practice, we're here to help. Our team brings over a decade of collective experience in social and content marketing for architecture and construction firms. We've delivered proven results across diverse practice types - from residential architecture firms to global strategy and design consultancies - and understand the specific challenges AEC professionals face.
Let's discuss which platforms and strategies align with your business goals.
For additional approaches to promoting your practice, explore our SEO for professional services and B2B podcast production resources.