Your B2B website is either attracting clients or costing you opportunities. Most tech and professional services websites underperform not because of weak services, but because they fail to communicate genuine expertise or position you as the obvious choice for prospects researching solutions.

• The Core Problem: Professional services firms with strong reputations and deep expertise regularly lose clients to competitors because their websites lack clear positioning, poor search rankings, and no evidence of current market knowledge.

• Authority-Focused Design: Learn how strategic web design centred on demonstrating expertise - rather than simply listing services - transforms your site into a lead generation asset that works alongside AI-powered search recommendations.

• Strategic Positioning & SEO: Discover why niche positioning combined with proper on-page optimisation, site structure, and content strategy positions you to be found by high-intent prospects actively searching for what you offer.

• Integrated Marketing Impact: Real case study showing how combining authority-focused web design with thought leadership initiatives (podcast, blog) drives 130%+ organic growth and eliminates the need for traditional outreach.

• Faster Than You Think: See how professional services firms transition from invisible to generating qualified leads through strategic redesign with a clear framework from day one.

• Real Results: Case studies demonstrating how architecture practices, executive search firms, tech companies and professional service providers achieve position-one rankings, AI recommendation features, and substantial new business directly from their websites.

Strategic Social Media for Professional Services: Platform-Focused Success

• Why Strategic Focus Matters: Discover why targeted platform selection outperforms generic "be everywhere" approaches, especially with declining organic reach across all platforms.

• Platform Selection by Practice Type: B2B firms achieve strongest ROI through LinkedIn and selective YouTube use, while consumer-facing professionals - designers, therapists, real estate agents - often find Instagram and Facebook more effective for client acquisition and portfolio showcasing.

• Content Strategy: Create authority-building content tailored to your practice area - from LinkedIn thought leadership for B2B firms to Instagram portfolio showcases for design professionals - that builds trust essential for professional services sales cycles.

• Budget Realities: Practical guidance on promotional spend needed to overcome organic reach limitations, with platform-specific recommendations for cost-effective content amplification.

• Real Results: Case studies demonstrating how focused social media strategies generate consistent leads and build substantial professional authority across different practice areas.

Lead the Conversation: LinkedIn Insights

Aspiring to be a LinkedIn Top Voice? Discover the strategies top professionals use to gain exclusive recognition, influence, and drive significant business impact. Elevate your personal brand and unlock new opportunities for growth.

• Gain Exclusive Recognition

• Boost Your Professional Influence

• Drive Significant Business Impact

• Unlock New Growth Opportunities

AI Search Optimisation: Beyond Google in 2025

Discover how B2B companies can optimise for the new multi-platform search landscape, including ChatGPT, Google AI Overviews, and Perplexity.

Key Insights:

• Platform-Specific Strategies: Learn why ChatGPT favours Wikipedia (47.9% of top sources) while Perplexity prioritises Reddit (46.7% of top sources)

• Multi-Platform Approach: Optimise for Google’s evolving AI alongside emerging search engines gaining market share

• Data-Driven Tactics: Implement proven strategies based on 30 million AI citation analysis from Profound research

What You’ll Learn:

• How to optimise content for different AI search platforms

• Why traditional SEO alone isn’t enough in 2025

• Specific tactics for Reddit, Wikipedia, YouTube, and LinkedIn optimisation

Future-Proof Your Search Strategy:

Stay ahead as Google’s market share drops below 90% for the first time since 2015 and AI search transforms how B2B buyers find solutions.

Step up your B2B marketing game: Start podcasting today

Are you looking to create a successful podcast for your business? With the continued growth of podcasting, now is the perfect time to launch and make your mark on the podcast world.

Our guide provides step-by-step instructions on how to get started with recording and producing your own high-quality show.

Create content that resonates with listeners:

• Engage them with meaningful conversations around important topics related to your industry.

• Reach new audiences through strategically implemented content strategies and collaborations.

• Share your unique insights.

• Elevate your brand’s profile.

AEC content ideas to boost your firm's social media presence

In this blog you’ll discover:

• Practical tips to get your brand noticed online

• A social media calendar for architects

• Helpful reference lists of key AEC events and awards

With our comprehensive approach, ensure that you have everything you need to create a successful social media strategy.

This easy-to-understand article will give you the boost your business needs to take its online presence from average to exceptional. Discover how proper use of social media can not only create more visibility for yourself and your projects but also help you engage with potential new customers.

Read it today to start creating a powerful & effective online presence. Plus, share the link with your team so you can refer back to the social media calendar and events/awards lists in the future.