Brand Visibility Transformed: A Residential Architecture Practice Case Study
Residential Architecture Practice | 2.5 Years Ongoing | Integrated Marketing Strategy
The Challenge:
A residential architecture practice approached us with a clear objective: compete with local firms online and attract new projects in the self-build, home extension and sustainable building sector. Their experienced practice was struggling with limited search visibility, minimal social media presence, and no systematic content strategy, making it difficult to stand out in a competitive local market.
Our Solution:
We launched an integrated digital strategy focused on building a scalable online presence that would establish them as a local market leader.
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Strategic Website & SEO
We performed a complete SEO audit and implemented a comprehensive local SEO plan to optimise the website's service pages and content. We targeted key local regions to maximise visibility for high-intent searches. This approach - combining strategic SEO copywriting with customised enhancements to the existing content architecture is part of our authority-driven B2B website design framework that drives measurable business growth for our professional services clients - including residential architecture practices.
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Content & Social Management
We developed a long-form content strategy focused on key services like home extensions and self-builds. This was paired with a social media plan, including Facebook management, paid advertising and a strategic posting schedule to build engagement and amplify their work across platforms like Facebook and Instagram. Learn more about social media for architects in our blog.
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Sustained Partnership
Our 2.5 year sustained partnership with this well-established residential architecture practice represents ongoing investment across their entire digital presence - from SEO optimisation and strategic content to social media management and paid advertising. This extended timeframe has enabled the delivery of powerfully compounding growth effects, maximising results.
The Results: Transforming a Business Through Digital Authority
Our work transformed the practice's online presence, securing their position as trusted experts in the local market.
125%
Organic Search Growth
We delivered a 125% increase in organic search users, growing from 1,579 to 3,563 users in 2 years.
Top 3%
Top Search Rankings
The practice achieved multiple position 1, top 3 and top 10 rankings for highly competitive architectural services keywords in the residential market.
49.61%
Traffic Dominance
This 125% growth made organic search their primary traffic channel at 49.61% of total visits, well above the 39% industry benchmark.
5.35%
High Engagement Rate
We also achieved a 5.35% Facebook engagement rate, well above the 3.7% professional services average. This was supported by a 665% surge in Facebook interactions.
Real-Word Impact: Our client confirmed the marketing strategy successfully leveraged their most effective channels for market connection, delivering consistent traffic improvements over the campaign period. The collaborative approach required minimal time investment from the client while achieving measurable growth across multiple digital channels, demonstrating the efficiency and effectiveness of the integrated marketing strategy.
Bottom Line:
We amplified our client by building a multi-channel strategy that focused on sustained, consistent growth. By combining SEO excellence with strategic content, we helped them establish a strong digital presence in their local market and secure new project enquiries.
Ready to get found by your ideal clients?
Let's discuss how we can build your online visibility and establish your practice as a local authority.