From Zero to AI-Recommended Authority: A Counselling & Coaching Case Study
Counselling Practice | 4 Weeks Ongoing | Integrated Marketing Strategy
The Challenge:
A qualified counsellor and life coach approached us with a significant online visibility problem. Despite years of experience, their website was delivering zero meaningful results, leaving them invisible to potential clients. They faced:
Zero search rankings for relevant counselling & coaching terms.
An outdated website that failed to attract visitors or convert new clients
No social media presence in a highly competitive local market.
The practice needed rapid results to establish credibility and get found by clients actively searching for support in their area.
Our Solution:
We launched an integrated digital marketing plan focused on delivering quick, impactful results. Our strategy combined a redesigned website, local SEO, and social media development.
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Strategic Website & SEO
We built a custom, mobile-responsive Squarespace site with a user-friendly design to build trust and encourage contact. We implemented a robust local SEO strategy, optimising for hyper-local search terms across multiple locations. This approach is part of our broader authority-driven B2B website design methodology, which focuses on creating websites that build credibility and generate qualified leads.
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Authority-Building Content
We developed a content plan for the website's blog and created a professional Instagram account with a targeted content strategy to drive qualified traffic. We also launched paid advertising across Instagram and Facebook to accelerate brand reach on social media, further boost online visibility, and drive targeted traffic to the new website. You can learn more about social media for professional services in our blog.
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Sustained Partnership
Our ongoing partnership provides comprehensive digital marketing support - from strategic planning through hands-on execution - including SEO, CMS management, event promotion, social media, content creation, and marketing strategy. This integrated approach allows for sustained growth momentum and establishes the practice as a trusted authority in their local market.
The Results: Transforming a Business Through Digital Authority
Within just four weeks of launch, the impact on their digital presence was immediate and significant.
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Google AI Overviews
The practice was featured in two Google AI Overviews for relevant counselling searches, prominent placements that position them as a trusted authority right from the start.
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Number 1 Rankings
They achieved 5 number-one Google rankings and 10 top-three rankings for target keywords.
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Rapid Traffic Growth
The new website generated 19 organic clicks and 4.98K impressions in the first 30-day period, proving the new strategy was successfully connecting with a targeted audience.
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Keywords Rankings
Keywords now ranking in Google, establishing search presence across counselling, and coaching terms that potential clients are actively searching for.
Real-Word Impact: The practice transformed from being completely invisible online to establishing immediate credibility and authority in their local market. The rapid achievement of AI Overviews and top search rankings demonstrates the effectiveness of the integrated website design and SEO strategy in connecting qualified prospects with mental health support.
Bottom Line:
We transformed the practice from being completely invisible online to dominating local search results in just over a month. They are now strongly positioned to attract clients and establish themselves as a go-to resource in their community.
Ready to get found by your ideal clients? Let's discuss how we can build your online visibility and establish your practice as a local authority.